Heh, I didn't get on the announcement list, and I even have jerseys there right now.
I still think your last comment is the most likely scenario. Squeezing in the customer orders has to slow down the assembly-line type stuff. Did you see that stack of Preds numbers? That must have been enough to do 10 Dudes* worth of jerseys.
* Defined as 20 jerseys, or the typical order The Dude Abides sends to Keener.