vman

It's the non-Nike replica being sold by the Swiss Hockey Federation. Interestingly enough, it costs about $30 more than the Nike's are going for, yet is sublimated, and therefore of considerably lesser quality (although I haven't seen a retail Nike version yet for the Swiss). Usually teams manufacture their own in order to offer cheaper alternatives.

They should be out soon enough, just wait. You can't get them personalized anyway with player names before the official rosters are announced at the end of December. If you don't feel like waiting, Pro Hockey Life's website has the old Nike jerseys on sale at the moment for $65. Buy that and get it personalized locally. It's better than getting the cheap sublimated stuff (especially from Luthch, who use the wrong shade of red).