I'd rather have ads on jerseys than the TV advert breaks 3 minutes at a time in the middle of a period, it's a joke. Can you guys really not go that long without being told to buy something? The ad breaks kill any momentum in a game and can sometimes turn the tide of the game. Team A under the cosh and penned in their zone for 5 minutes, about to concede and they get a TV time out, regroup and go and score the other end.