I think the best, from a Blackhawks perspective, is when people wear knockoffs in the CME seats between the benches and in really pricey seats in general.
Its priority. Some people steal low quality MP3s because it's good enough, but then lease a $75,000 truck they can barely afford. Or someone buys $5000 custom guitars but they don't fix the exhaust leak on their '91 Baretta.
Me? Lately I spend my extra cash on jerseys and music gear, even though I could really use some wardrobe updates. (Key takeaway: new jerseys ARE wardrobe updates)