It(one jersey, just posted front and back) was $200 with shipping extra, so a little cheaper than from a retailer but pretty standard price. I think all in I saved about $10 bucks compared to going into a Jersey City or using IJ or whatever. It was not a pre-customized listing, although it wouldn't shock me if they had a couple Ovechkins already kicking around (though the A on the front would probably indicate that even if it was kicking around that they did it as opposed to the Nike pre-done ones which had no captaincy letters on them). Also, it appears my pictures seem to only work some of the time, so I'll try to fix that tomorrow(today?) when I'm a little more coherent after some sleep.