My rationale was concerning the overall designs themselves. Which application it was made in isn't as relevant, really. It could have been pencil on notebook paper for that matter!

Like my criticism of Icethetics, the content will always speak louder than the packaging.
A band could have a really polished CD and top production values, but if their songs suck, then no amount of studio tricks will make a good song. Compare Muddy Waters to anything by Chevelle or any other pop-rock band that I can't stand

Slick production can't mask crap songs, and a batch of here-today-gone-tomorrow wannabes can't match up to classic delta bluesmen. Muddy Waters didn't play anything complicated, and tended to stay in that 12-bar blues form, but sincerity or despair or whatever emotion just bled from the speakers. Those yahoos in Chevelle or Green Day or My Chemical Romance can't touch that.
I love the Crabs logo because it's unique, first and foremost. The goalie crab is about the most original thing I've ever seen, and the puck-crab is just cute. That uniqueness just reached out and instantly grabbed my attention as I was scrolling through. The names and concepts of the others are VERY well executed, but not as original, which again speaks to the content as opposed to the packaging...and the fact that I didn't really pause while scrolling UNTIL the crabs came up. The Fleur-de-Lis in the alligator foot is also a very unique concept and I like it a lot, but at the same time, how many other teams in various sports are called "Gators" already?
That's one test for me -- if I'm scrolling quickly through a series of images, what makes me stop and go back to look at it more closely?