Being from Winnipeg I think the logo is sort of in the the middle of what people might have expected. While its not the most amazing logo ever is certainly is not a complete bust considering the time they had to create it. The fact they used the military theme blended with a patriotic one with the maple leaf is cool considering the history of the air force in Manitoba. The more I look at it great job by True North. You have elements of being Canadian, with ties to the past and community with the jet. Also it gives the team the opportunity to come back this year or the following with a 3rd jersey that you could actually have an old jets logo to satisfy the people craving the styles from the past. If they would have come out with a logo similar to the old one now, what do you use for your retro jersey?? True North got it right, can't wait for the home opener!! GO JETS GO!!